{"id":506,"date":"2022-11-17T15:21:13","date_gmt":"2022-11-17T15:21:13","guid":{"rendered":"https:\/\/felicityparsons.co.uk\/?page_id=506"},"modified":"2022-11-17T15:36:32","modified_gmt":"2022-11-17T15:36:32","slug":"article-for-c2-concepts-journal","status":"publish","type":"page","link":"https:\/\/felicityparsons.co.uk\/index.php\/writing\/article-for-c2-concepts-journal\/","title":{"rendered":"Article for C2 Concepts journal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>C2 Concepts is a firm\nof workplace designers with studios in Glasgow and London<\/em>. <em>I was commissioned to advise on the strategy and\nwrite the content for an overhaul of its marketing collateral \u2013 including its\nwebsite and brochure.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The new brochure has a\nmagazine style \u2013 including news stories and articles as well as more\ntraditional elements such as case studies and a client list. This is one of the\narticles.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New cat on the block<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a broad mix of\nboth occupier and landlord clients, C2 knows the office fit out market inside\nout. Just as we are seeing big changes in the way occupiers use workplaces, we\nare also witnessing parallel shifts in landlords\u2019 fit outs. Most notable is the\nrise of the tenant-ready fit out \u2013 often known as cat A+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, most of\nour work for landlords has been category A fit outs and refurbishments. For\nanyone not familiar with property industry jargon, a cat A project is one that\nprovides the basic elements of an office fit out within the structural shell of\nthe building. The incoming tenant is then responsible for the category B fit\nout, which might include partitions, fixtures, finishes, technology and\nfurniture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This system works well\nfor large occupiers, who often have both very specific cat B requirements and\nexpert real estate and facilities teams to initiate and manage projects. For\nsome smaller occupiers, however, a cat B fit out may not be an attractive\nprospect, seeming too time-consuming and expensive. Step forward the cat A+ fit\nout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these\ntenant-ready spaces, landlords are becoming service providers. They think of\ntheir occupiers as customers, and what these customers are buying is a\nready-to-use workplace. Tenants who don\u2019t want the hassle of a cat B fit out\n(and\/or the commitment of a long repairing lease) will pay a premium for this\nready-to-use space \u2013 especially if it looks good. They are paying for\nconvenience, agility and \u2013 importantly \u2013 image. And if the building has shared amenities\n\u2013 from cycle storage and communal indoor and outdoor meeting spaces to fitness\nfacilities and cafes \u2013 so much the better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For landlords, the\nadvantages are threefold. Tenant-ready spaces have shorter void periods; if an\noccupier likes the look of a space, they can move in and start paying rent very\nquickly. The need for traditional incentives \u2013 such as lengthy rent-free\nperiods or generous capital payments \u2013 is reduced. And, of course, rents are\nhigher because the customer is paying for a complete package. As a result, cat\nA+ fit outs begin to generate income for landlords more quickly than\ntraditional cat A spaces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the advantages\noffered by tenant-ready offices, some smaller occupiers will prefer to lease a\ntraditional cat A space and then commission their own cat B fit out. While a\ncat A+ space may be smart and attractive, it\u2019s unlikely to express and support\nan occupier\u2019s brand and organisational culture in the way that a bespoke cat B\nfit out will do. But with so many advantages for both landlords and occupiers \u2012\nespecially for deals of 2,500sq ft or less \u2012 we anticipate that cat A+ will\nbecome an increasingly popular option.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C2 Concepts is a firm of workplace designers with studios in Glasgow and London. I was commissioned to advise on the strategy and write the content for an overhaul of its marketing collateral \u2013 including its website and brochure. The new brochure has a magazine style \u2013 including news stories and articles as well as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":376,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":1,"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/506\/revisions"}],"predecessor-version":[{"id":508,"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/506\/revisions\/508"}],"up":[{"embeddable":true,"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/376"}],"wp:attachment":[{"href":"https:\/\/felicityparsons.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}